Wow! What a weekend it has been in the MIA. First it was the Winter Music Conference mixed in with Spring break and now to end an amazing month the Ultra Music Festival shook the souls that crave house music and enjoy dancing to good electronic music.

For SHADESOFREDD this week was epic! On Tuesday I was lucky enough to attend one of the opening parties for the Miami Music Week. In that party I got to meet some of the worlds greatest DJ’s which includes BT, Hybrid Heights, David Vendetta, Sylvia Tosun and Alex M.O.R.P.H, whom I spent quite sometime chatting and networking.

After chatting for a while, I spoke to Alex about SHADESOFREDD and its philosophy. Alex was so attracted about the way we see life and our style, that right after the party he logged into his computer and visited Shadesofredd’s website…it only took a couple of minutes for Alex M.O.R.P.H to be instantly addicted to our brand. He emailed me expressing his admiration for Redd’s designs and asked us if he could rock Shadesofredd at one of the biggest music events in the world…Miami’s Ultra Music Festival!

On Sunday 3/25/2011, I was invited by Alex M.O.R.P.H to come to Ultra Music Fest in order to enjoy the music, the vibe, the sun, but most importantly to witness how Alex M.O.R.P.H would rock Shadesofredd while playing at this incredible event.

When I arrived at Bicentennial Park and walked into the “State of Trance” tent, I was in a complete shock. There he was, Alex M.O.R.P.H rocking the ShadesofRedd “I’m F#cking Amazing” shirt. As he was playing, Not only was Alex being filmed and broadcast live through internet to over 150 countries world wide, but he was being recorded for the “State of Trance” DVD which will be sold world wide. I felt so proud of our company and even more proud when people would make comments about how “sick” Alex’s shirt was.

Right after his performance, Alex M.O.R.P.H approached me with a huge smile and said the following quote “My friends just called me from Germany, they saw the show online and they loved the Shadesofredd shirt” Alex was immediately approached by fans asking for autographs and requesting for him to give his hat and shirt to them as a gift.

I couldn’t be anymore happy about how everything went during last Sunday’s Ultra Music Festival. We are happy to welcome Alex M.O.R.P.H to the Shadesofredd family and we look forward for him to keep representing the brand and showing off to the world what we are all about! Welcome to the family Alex!

Alex Rockin "IM F#ckin Amazing" Tee at Ultra!

Now for those of you who don’t know much about House/Electro music… who is Alex M.O.R.P.H?

With gigs all over the globe and an impressive array of highly respected productions, Alex M.O.R.P.H. (Germany) is one of today’s most wanted producers/remixers in the uplifting trance genre. He made over 80 Remixes for fellow artists and released more than 30 own productions as well as big collaborations, which all found their way into the record boxes of the worlds top jocks, like Paul van Dyk, Armin van Buuren or Above & Beyond, to name a few.

He always tries to show his versatility in multiple aspects, including a well-known radio show (Heavens Gate) and a stunning solo album called “Hands on Armada” Bringing the most upfront trance music imaginable in his sets, Alex M.O.R.P.H. is able to make a crowd go wild any time.

He also teams up with Woody van Eyden to perform legendary Back2Back sets the people don’t forget too soon – if ever… Even the world’s most credible magazine for dance music (M8 Mag) supported them with a cover mounted Christmas CD in December 2006, mixed by Alex & Woody. Furthermore, their weekly radio show Heavens Gate is broadcasted on a worldwide network of radio stations, such as Sunshine Live, BFBS Radio/Sky Digital or Kiss FM Ukraine.